AA Quality Standards

Explore the standards that underpin our assessment and ratings

We assess and rate accommodation under a set of quality standards agreed between the AA and the UK tourist authorities.

Over the years, our Quality Standards have evolved to keep pace with consumer expectations, and we’ve worked hard to ensure our ratings and awards are accurate, consistent and reliable. We also work closely with accommodation providers to ensure our standards are straightforward and realistic.

Supporting your business

Supporting your business

Discover how we can help you stay

at the top of your hospitality game

Training courses

From our popular Rosette Academy to housekeeping workshops and more, we’d love to work with you to help achieve your goals.
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Consultancy

Do you need a fresh pair of eyes to help improve your services? Our experts can offer best practice and valuable fresh ideas for your business.
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Awards

Our awards can make a valuable difference to your business, gaining media coverage and also helping to attract, motivate and retain staff.
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Discover how we can help you stay at the top of your hospitality game.

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