Discover quality assessment
you can trust
Stay ahead in the hospitality industry and help your business reach its full potential
Stay ahead in the hospitality industry and help your business reach its full potential
Latest news
Choose AA Quality Assessment
Pick the option that best fits your business
Choose AA Quality
Assessment
Pick the option
that best fits your business
If your choice isn’t simple, get in touch and we can help guide you
“We’ve always valued being part of the AA as it allows us to be assessed by the best in the industry and they’re always there for advice and support.”
Steve & Amanda White
Owners, Market Cross Guest House, Northumberland
Stand out in a crowded market
Attract more guests and continuously improve your
business with our range of services
Attract more guests and continuously improve your business with our range of services
Quality rating
Get recognised for your excellence with our independent evaluation process.
Increased visibility
Reach milions of potential guests through our RatedTrips.com platform and AA guides.
Expert feedback
Benefit from constructive insight and actionable advice from our professional inspectors.
Stay ahead
Access training and consultancy to keep your business at the forefront of excellence.
Get awards
Discover your award eligibility and gain critical PR coverage for your business and teams.
“A very comprehensive inspection going through every point of a guest’s stay is really really helpful for us and the feedback is invaluable.“
Andrew Stembridge
Executive Director, Iconic Luxury Hotels
“A very comprehensive inspection going through every point of a guest’s stay is really, really helpful for us and the feedback is invaluable.“
Andrew Stembridge
Executive Director, Iconic Luxury Hotels
Supporting your business
Supporting your business
Discover how we can help you stay
at the top of your hospitality game
Training courses
From our popular Rosette Academy to housekeeping workshops and more, we’d love to work with you to help achieve your goals.
Learn more >
Consultancy
Do you need a fresh pair of eyes to help improve your services? Our experts can offer best practice and valuable fresh ideas for your business.
Learn more >
Awards
Our awards can make a valuable difference to your business, gaining media coverage and also helping to attract, motivate and retain staff.
Learn more >
Discover how we can help you stay at the top of your hospitality game.
Make it a team effort
Discover how AA awards and accreditation can help your business attract and retain key staff
make it
A TEAM EFFORT
Discover how AA awards and accreditation can help your business attract and retain key staff
