Accreditation for Hotels and B&Bs in Ireland

Stand out, build trust and win more bookings with our recognised, independent quality accreditation.
AA 5-star sign

A special welcome for Hotels and B&Bs in Ireland

We’re recommencing our quality accreditation schemes in the Republic of Ireland, marking an important milestone in our commitment to recognising and supporting excellence across Irish hospitality. Inspection applications for 2026 are now open. Read the official press release >>

Limited-time offer for Irish hotels and B&Bs

Join by 30 June and save 10% on over 18 months of quality recognition, with renewal in January 2028.

Pricing is available via links below.

Get star rated

Make the decision easy for your guests

We’ll help you show your quality to the world and ensure future guests make the right choice when choosing a place to stay.

Build guest trust

Show customers you meet recognised quality standards they can rely on.

Win more bookings

Stand out with a trusted mark of quality that helps convert searches into stays.

Help your business grow

Set yourself apart in a competitive hospitality market – show your star quality.

Independent assessment

Benefit from professional, impartial evaluation and ideas from our industry specialists.

Let’s get started

Select your property type

Choose the option that matches your business and start your application.

Hotels

Accreditation for Hotels

Designed for hotels of all sizes, helping you demonstrate quality, attract more guests and strengthen your reputation.

Apply as a Hotel >
B&B accreditation

Accreditation for B&Bs

Showcase the quality of your B&B with recognised standards that build trust and help you stand out to guests.

Apply as a B&B >

Process

How it works

It’s easy to apply for AA quality accreditation.

1

Apply

Choose your property type and submit your application. Pricing details are available on the application forms.

2

Get assessed

An experienced AA assessor reviews your property against our quality standards.

3

Get accredited

Receive your rating and start promoting your recognised quality.

A sign of trust

“We are pleased to see the AA’s quality schemes formally re-established in the Republic of Ireland. Independent accreditation plays an important role in supporting standards across our hospitality sector, and this renewed focus will provide Irish hoteliers with both recognition and enhanced visibility to key domestic and UK audiences.”

Don Brennan, Chief Commerical Officer, AA Ireland

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