Use our expertise

When you join a recognition scheme, you will receive an anonymous visit from one of our inspectors who will assess according to the relevant quality standards. Following the assessment, the inspector will discuss their findings and provide feedback and a report.

Receive confidential feedback – learn best practice and get easily actionable insights.

Obtain a detailed report and debrief, including recommendations on how to improve your guest experience.

Discover your award eligibility including Breakfast and Dinner Awards; AA Rosettes; Silver, Gold and Red Star Awards.

Use our signs, logos and certificates to show your quality rating to the world.

Explore further bespoke training solutions for your business, including our mystery guest service.