Quality recognition for your guest accommodation

Discover how our trusted assessment and ratings can boost your B&B, inn or restaurant with rooms.

Quality recognition for your guest accommodation or B&B

Discover how our trusted assessment and ratings can boost your B&B, inn or restaurant with rooms.

Stand out from the crowd

Differentiate your bed and breakfast and

enhance your guest experience.

Differentiate your B&B

and enhance your

guest experience.

Quality rating

Get recognised for your excellence with our independent evaluation process.

Increased visibility

Reach milions of potential guests through our RatedTrips.com platform and AA guides.

Expert feedback

Benefit from constructive insight and actionable advice from our professional inspectors.

Stay ahead

Access training and consultancy to keep your business at the forefront of excellence.

Get awards

Discover your award eligibility and gain critical PR coverage for your business and teams.

Competitive edge

Access our exclusive industry links– use our support hub and partner discounts.

Boost your credibility, atract more guests and stay ahead in the competitive hospitality industry.

Your benchmark

for success

We assess guest accommodation under a set of quality standards agreed by an independent Quality Advisory Board.

One of our professional inspectors will visit as a mystery guest

They will discuss their assessment and provide feedback

Guest accommodation can gain a quality rating from 3 to 5 Stars

They may also award Rosettes for food quality

‘Quality Assessed’ meets required standards without stars awarded

Read the guest accommodation quality standards

“We’ve always valued being part of the AA as it allows us to be assessed by the best in the industry and they’re always there for advice and support.”

Steve and Amanda White

Owners, Market Cross Guest House, Northumberland

Your benchmark

for success

We assess guest accommodation under a set of quality standards agreed by an independent Quality Advisory Board.

One of our professional inspectors will visit as a mystery guest

They will discuss their assessment and provide feedback

Guest accommodation can gain a quality rating from 3 to 5 stars

They may also award Rosettes for food quality

‘Quality Assessed’ meets required standards without stars awarded

Read the standards

Takes about 3 minutes

Join today

Fill in your property details below and we’ll contact you about the next steps on your path to AA quality assessment.
Check out our FAQs, below, if you have any queries.

Choose your assessment type to get started

Establishment name

Applicant name

Address finder

Address line 1

Address line 2

Address line 3

Town / City

Postcode

County

Country

Telephone number

Email address

Website address

Ownership details

Title

Contact name

Contact position

Address

Tick if the address is different from the establishment address

Extra information

Accommodation type

Anticipated Star Rating

Number of bedrooms

Please enter the number of rooms at your establishment.

Rating with other organisations

Do you hold any rating with other organisations? (e.g., VisitEngland, Visit Wales).

Do you hold any rating with other organisations? (e.g., VisitEngland, Visit Wales).

Yes No

Inconvenient times

Additional notes

Declarations

I confirm that I have read the quality standards. I have read and understood the privacy policy. I accept the terms and conditions and confirm the provided information is correct.

Please complete:

Frequently asked questions

For either full membership or quality assessed membership, a full overnight inspection takes place, which includes a restaurant inspection at no additional cost.

Our inspector will book in anonymously for an overnight visit and they will declare themselves on departure the following morning, allowing them to experience the stay as an everyday guest.

Once payment has been received, we aim to complete the inspection within 6 to 8 weeks.

Please click ‘pricing’ at the top of the application form, above, to see the pricing for your chosen level.

Yes, we ask for the bed and breakfast rate to be refunded upon departure. All other costs, including meal costs, are incurred by the inspector.

Supporting your business

Supporting your business

Discover how we can help you stay

at the top of your hospitality game

Training courses

From our popular Rosette Academy to housekeeping workshops and more, we’d love to work with you to help achieve your goals.

Learn more >

Consultancy

Do you need a fresh pair of eyes to help improve your services? Our experts can offer best practice and valuable fresh ideas for your business.

Learn more >

Awards

Our awards can make a valuable difference to your business, gaining media coverage and also helping to attract, motivate and retain staff.

Learn more >

Discover how we can help you stay at the top of your hospitality game.

Training courses

Consultancy

Awards