We can help your business succeed

From detailed assessments and quality ratings to our exclusive range of benefits, we’re dedicated to supporting your business
Boost your credibility, atract more guests and stay ahead in the competitive hospitality industry.
We can help your business succeed

From unrivalled expertise and detailed assessments to award eligibility and a range of partner offers, we’re dedicated to supporting your business

Use our expertise

Our assessments are governed by rigorous quality standards and every inspection features expert feedback and advice from our professional team.

Get valuable support

Use our Member Support Hub to explore a range of services, including free HR consultancy, discounted training courses, marketing webinars and a range of industry partner offers.

Ready to discover your award eligibility?

Join thousands of businesseses celebrating with the AA

Use our expertise

All our assessments are governed by rigorous quality standards and every inspection features expert feedback and advice from our professional team.

Reach your star potential

An AA rating is one of the most trusted forms of recognition in the industry. From Rosettes and Star ratings to nationally recognised awards, we can help you celebrate success.

Get valuable support

Use our Member Support Hub to explore a range of services, including free HR consultancy, discounted training courses, marketing webinars and a range of industry partner offers.

Boost your visibility

Showcase your business on RatedTrips.com and in AA guides and use your ratings and awards to attract, motivate and retain staff and gain critical PR coverage.

discover your award potential

Join an AA assessment scheme and discover your eligibility for awards

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