Quality

recognition

for your hotel

Discover how our trusted assessment and rating of your hotel will help you show your quality to the world

Quality recognition

for your

hotel

Discover how our trusted assessment and rating of your hotel will help you show your quality to the world

Stand out from the crowd

Differentiate your hotel and

enhance your guest experience.

Differentiate your hotel

and enhance

your guest experience.

Quality rating

Get recognised for your excellence with our independent evaluation process.

Increased visibility

Reach milions of potential guests through our RatedTrips.com platform and AA guides.

Expert feedback

Benefit from constructive insight and actionable advice from our professional inspectors.

Stay ahead

Access training and consultancy to keep your business at the forefront of excellence.

Get awards

Discover your award eligibility and gain critical PR coverage for your business and teams.

Competitive edge

Access our exclusive industry links– use our support hub and partner discounts.

“A very comprehensive inspection, going through every point of a guest’s stay, is really helpful for us and the feedback is invaluable.”

Andrew Stembridge

Executive Director,
Iconic Luxury Hotels

Head and shoulders image of Andrew Stembridge from Iconic Hotels

Your benchmark

for success

We assess hotels under a set of quality standards agreed by an independent Quality Advisory Board

One of our professional inspectors will visit as a mystery guest

They will discuss their assessment and provide feedback

Hotels can gain a quality rating from 3 to 5 stars

They may also award Rosettes for food quality

‘Quality Assessed’ meets required standards without stars awarded

Read the standards

Head and shoulders image of Andrew Stembridge from Iconic Hotels

Boost your credibility, atract more guests and stay ahead in the competitive hospitality industry.

“A very comprehensive inspection, going through every point of a guest’s stay is really helpful for us and the feedback is invaluable.”

Andrew Stembridge

Executive Director, Iconic Luxury Hotels

Boost your credibility, atract more guests and stay ahead in the competitive hospitality industry.

Your benchmark

for success

We assess hotels under a set of quality standards agreed by an independent Quality Advisory Board.

One of our professional inspectors will visit as a mystery guest

They will discuss their assessment and provide feedback

Hotels can gain a quality rating from 3 to 5 Stars

They may also award Rosettes for food quality

‘Quality Assessed’ meets required standards without stars awarded

Read the hotel quality standards

Takes about 3 minutes

Join today

Fill in your hotel details below and we’ll contact you about the next steps on your path to AA quality assessment.
Check out our FAQs, below, if you have any queries.

Choose your assessment type to get started

Establishment name

Applicant name

Address finder

Address line 1

Address line 2

Address line 3

Town / City

Postcode

County

Country

Telephone number

Email address

Website address

Ownership details

Title

Contact name

Contact position

Address

Tick if the address is different from the establishment address

Extra information

Accommodation type

Number of bedrooms

Please enter the number of rooms at your establishment.

Anticipated Star Rating

Rating with other organisations

Do you hold any rating with other organisations? (e.g., VisitEngland, Visit Wales).

Do you hold any rating with other organisations? (e.g., VisitEngland, Visit Wales).

Yes No

Inconvenient times

Additional notes

Declarations

I confirm that I have read the quality standards. I have read and understood the privacy policy. I accept the terms and conditions and confirm the provided information is correct.

Please complete:

Frequently asked questions

Everything you need to know

For either full membership or quality assessed membership, a full overnight inspection takes place, which includes a restaurant inspection at no additional cost.

Our inspector will book in anonymously for an overnight visit and they will declare themselves on departure the following morning, allowing them to experience the stay as an everyday guest.

Once payment has been received, we aim to complete the inspection within 6 to 8 weeks.

Please click ‘pricing’ at the top of the application form, above, to see the pricing for your chosen level.

Yes, we ask for the bed and breakfast rate to be refunded upon departure. All other costs, including meal costs, are incurred by the inspector.

Supporting your business

Supporting your business

Discover how we can help you stay

at the top of your hospitality game

Training courses

From our popular Rosette Academy to housekeeping workshops and more, we’d love to work with you to help achieve your goals.

Learn more >

Consultancy

Do you need a fresh pair of eyes to help improve your services? Our experts can offer best practice and valuable fresh ideas for your business.

Learn more >

Awards

Our awards can make a valuable difference to your business, gaining media coverage and also helping to attract, motivate and retain staff.

Learn more >

Discover how we can help you stay at the top of your hospitality game.

Training courses

Consultancy

Awards